To complement the Joan Miró exhibition at the HK Museum of Art, The Collective was commissioned to create these Augmented Reality IG filters in collaboration with Hong Kong visual artist Zoie Lam.

The filter was over 10m long. It was divided into 3 sections using 3 different trackers. Audience activated the Instagram filter bringing the animated content to life, allowing for instant sharing on IG.

Follow Zoie on IG : Zoie Lam

Some of our other Augmented reality projects :
Break The chain – AR mural campaign
The Way we Share – Instagram AR filter
The Way we Dance – Augmented Reality Dance