The Brief :
Create a video to explain the process of converting Plastic bottles into fabric. This piece was displayed on in store screens.
Our Response :
Rather than take a straight forward approach, we decided to have a bit of fun with this. A good friend of ours helped with designing the elements which we then brought to life using a mixture of 2D and 3D animation tools. Although the final piece isn’t “3D” it would have taken much longer to animate in a regular 2D animation package.
We were super happy when we received a call from Computer Arts magazine. They featured this in the magazine and on the accompanying DVD. www.computerarts.co.uk
Design / Animation