• The Selected video company

RockStar for Pedder Red / Lane Crawford

The Brief :

Create a contemporary, dynamic video for the launch of a new shoe line from designer Kerensa Neale. The final video to be posted on the Companies website and Facebook page.

The Response :

This was another collaboration with our good friend Jay Forster of Salon De Pigeon who conceived and directed the spot.  We shot this in just 6 hours with talent (that weren’t actually a band) in an underground club. Great styling was provided by Yuen-Man Tse (who also doubled as the lead singer). In post we hyper-stylized the piece to give a feel similar to that of a graphic novel.

Services :

Shoot / Post-production / Motion Graphics

www.pedderred.com